Viral Minggu Ini: Cheese-Stuffed Murtabak Takes Over KL
This week's viral food scene was dominated by a cheese-stuffed murtabak variant that went mega-viral on TikTok, plus a matcha cendol fusion that divided opinions.
Weekly Pattern
Cheese fusion and matcha-everything continue to dominate Malaysian viral food trends in March 2026.
Murtabak Cheese Leleh 4 Lapis
Pak Din Murtabak, Jalan TAR, Kuala Lumpur
A four-layer murtabak stuffed with a blend of mozzarella, cheddar, and cream cheese that creates an extreme cheese pull when cut open. The video of the cheese pull has been viewed over 2 million times on TikTok.
What makes this different from regular cheese murtabak is the layering technique — Pak Din folds four separate sheets of dough with cheese between each layer, then pan-fries it until the outside is crispy but the inside is molten. He finishes it with a drizzle of honey and a sprinkle of black sesame.
The result is a textural masterpiece: shattering crispy roti on the outside, stretchy melted cheese on the inside, with the traditional spiced minced meat filling providing a savoury anchor. At RM18, it's priced above typical murtabak but the portion is generous enough for two.
Pak Din says he was inspired by Turkish börek and Korean cheese toast. The queue now stretches 30-40 minutes during peak hours.
#cheese #mamak #street-food #tiktok-viral
Also Trending
Matcha Cendol
Multiple locations, Penang & KL
Japanese matcha meets Malaysian cendol. The green pandan jelly is replaced with (or supplemented by) matcha-flavoured jelly, served with the traditional gula melaka and coconut milk. Purists hate it. Gen-Z loves it. The debate itself went viral.
#fusion #drinks #penang
Nasi Lemak Croissant
Dots Coffee, Bangsar, KL
A butter croissant split and filled with sambal, ikan bilis, peanuts, cucumber, and a tiny fried egg. Basically nasi lemak ingredients minus the rice, plus a French pastry. Sold out by 10am every day this week.
#fusion #breakfast #kl
XXL Keropok Lekor
Viral stall, Kuala Terengganu
A 2-foot-long keropok lekor that went viral because of its absurd size. It's essentially a regular recipe scaled up for visual impact. Tastes the same, but the TikTok factor is undeniable.
#east-coast #street-food #snacks
Teh Tarik Tiramisu
Kopi & Kraf, TTDI, KL
A tiramisu that replaces espresso with teh tarik, and adds a gula melaka mascarpone layer. The pulled tea flavour actually works brilliantly with the creamy mascarpone.
#dessert #fusion #kl
Explore These Dishes
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680kcalA stuffed pan-fried flatbread filled with seasoned minced meat, onions, egg, and spices. Crispy on the outside and savory inside, served with pickled onion and curry sauce.
dinner · supper · mamak
HalalRoti Canai
380kcalAn unleavened, laminated flatbread that's as much theatre as it is food. The mamak artisan stretches oiled dough paper-thin by spinning it with centrifugal force, folds it into layers, and slaps it onto a searing griddle where the trapped moisture flashes to steam, creating shatteringly flaky strata. Clapped between bare hands to reveal the soft, elastic interior.
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HalalCendol
280kcalShaved ice dessert with green pandan-flavored rice flour jelly strips, coconut milk, and gula Melaka syrup. A refreshing treat perfect for Malaysia's tropical heat.
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HalalNasi Lemak
644kcalFragrant coconut rice where grains are simmered in a rich santan emulsion infused with pandan leaf, served with fiery sambal belacan, fried anchovies, roasted peanuts, boiled egg, and cucumber. The banana leaf wrapping acts as a steaming chamber, imparting a subtle herbaceous aroma. Malaysia's undisputed national dish, eaten from dawn to midnight.
breakfast · iconic · street-food
HalalKeropok Lekor
310kcalChewy fish sausage-like snack from Terengganu, made from fresh fish and sago flour, deep-fried until golden. Served with sweet chili sauce for dipping.
snack · street-food · iconic
HalalTeh Tarik
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breakfast · iconic · mamak